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Blind Box


The blind box first came from Japan and was derived from some Japanese cartoon characters. At first, character dolls were expensive, and then there were cheap gashapon toys. The mechanism of the blind box is that the same series of blind boxes have the same appearance, and the buyer does not know which one they are buying before opening.As a fashion culture, blind boxes have had a great impact in recent years.The data shows that the blind box aims to form a trend in the Z era.From a design point of view, I have listed the characteristics of some blind boxes, and I want to find their commonalities and the reasons why blind boxes make people crazy.Generation Z, as the natives of the Internet, has developed social habits and attaches great importance to the cultivation of personal emotions.The open cultural attributes of the blind box bring a wider range of symbol interpretationDetermine the research topic: how blind boxes meet the emotional needs of urban youth.I researched the topic through interviews, surveys, and participatory observation research methods, and summarized several aspects of blind boxes that satisfy buyers' emotions.


盲盒最早来自日本,源自日本的一些卡通人物。 起初,人物娃娃价格昂贵,后来出现了廉价的扭蛋玩具。 盲盒的机理是同一系列的盲盒外观相同,买家在打开之前并不知道自己买的是哪一款。盲盒作为一种时尚文化,近年来产生了很大的影响。 数据显示,盲盒旨在形成Z时代的潮流。从设计的角度,我列出了一些盲盒的特点,想找到它们的共性以及盲盒让人疯狂的原因。 Z世代作为互联网原住民,已经养成了社交习惯,非常注重个人情感的培养。盲盒开放的文化属性带来更广泛的符号解读,确定研究课题:盲盒如何满足情感 我通过访谈、调查、参与式观察等研究方法进行了课题研究,总结了盲盒满足购买者情感的几个方面。




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